Friday, May 9, 2008

Head'sup - if you did the Doubletree Free choc chip cookie tin offer - you might get a mailer for a free $10 iTunes card - please read

I nearly tossed this when i got it - I was going thru mail from my offrice address and I noticed a small fold-out mailer from Renaissance New York Hotel addressed to me using a title I don't use...

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Altared Book Review

Altared Book Review by Nancy Eaton

The editor of this book, Colleen Curan, was engaged for three years before she was married. She was a little overcome by everything involved in planning a wedding. She was interested in finding out how women view weddings today. This book is a result of her findings.

This book includes 27 essays written by writers on all aspects involved in planning a wedding. The sections covered by the essays are, taking the vow, the dress, plans and preparations, etiquette and registry, weddings and the single girl, family and budget, getting hitched and for better or for worse.

This book is an entertaining read for anyone whether they are married or still single. It shows the reader all the stress and emotions that a bride-to-be goes through as she is planning her wedding. The reader will find the essays very funny at times and I'm sure they will bring back a few memories for some of the women who are now married and have gone through all the wedding planning stress. There are also a few more serious type essays such as the one written by Jennifer Armstrong that tells how she called off her wedding. This is a good read and one that I highly recommend.

Nancy Eaton Owner of:
Bestsellersworld.com
Mysteries Galore
Both websites have hundreds of book reviews.

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Who Do They Think They Are Kidding?

Who Do They Think They Are Kidding? by Thomas G. Holmshaw

E-mail marketing; let's just think about that for a moment! Put the credit card away, take a few minutes to collect your thoughts, and seriously consider the question posed in the title of this article. Then read on and take everything in.

OK so I want to get into internet marketing!
I've done all my homework, read all the articles, bought the E-books, joined the membership sites, oh! and not to forget all the lists that I have added my name and E-mail address to, as a trade for some valuable piece of secret information that will bring the answer to all my online marketing problems and send container loads of cash direct to my bank account 'AS I SLEEP' or 'WHILE I SPEND MY TIME WITH MY FAMILY ON SOME EXOTIC BEACH'..... PLEASE!!!! give me a break!
Sorry to shout but each time I open my E-mail account to see which self appointed 'GURU' has mailed me today, or which health product company has slipped through the spam filter with the name that is an anagram of some dubious part of the male anatomy, with the offer of giving me the sexual appetite of a rampant bull! I am faced with the same B.S.

There's a lot of great sounding products on the Internet, but you can't help but wonder, "Can I trust them to deliver what was promised in the sales letter? Will I get ripped-off, or is this really a good deal?"...
All I'm saying is that these internet marketing people at the top, have an awful lot of pulling power! and unfortunately, a large amount of the internet marketing community are desperate to make money, and therefore fall into the 'sheep mentality', allowing themselves to be shepherded through the internet marketing fields of the internet, and eventually to the market of monetization or even salesmanship slaughter!

The internet marketing 'Gurus' of today have pop star status and tremendous powers to influence their followers.

To return to the self appointed 'GURUS'; who do they think they are kidding?
Here are a few typical examples of the cliche`d, lame sales pitches I receive every day:

I managed to twist his arm to get him to reduce the price for my list....

Get over there fast before he comes to his senses and raises the price....

My good friend Fred Guru said I could offer you this bargain before he mails it to his list......

I wanted to give you the heads up on this because you are one of my favorite mugs......

I mean PLEASE! do they have to insult our intelligence? It would be nice to be given just a little credit for the brains that we have, in return for the loyalty of staying on their list.
The subject lines in the E-mails are also a little lacking in respect and leave a lot to be desired. So I have started verbally answering the questions they ask, or the statement they make, and either reading or deleting in accordance, here are a few examples:

First name, don't open this unless you want to become a millionaire!
My response, 'OK I won't' CLICK in the bin!

First name, just in case you didn't get my mail yesterday.....
My response, 'As a matter of fact I did get it, and it also ended up where this one is headed' CLICK in the bin!

First name, you have to open this NOW!!!
My response, 'NO I DON'T!' CLICK in the bin!

Now please don't get me wrong, I'm all for earning a living from the internet, and I give my name and Email, of my own free will because I believe that I can learn a lot from the genuine 'GURU'S' out there, but to get back to, and to really think about tha question I posed at the start of this article, who are they actually kidding? and what's more who can we really trust?

Please feel free to use this article, on the understanding that the article and this resource box are unchanged and included in their entirety: To view more articles by the author Thomas G. Holmshaw and receive your answers about who you can trust on the subject of internet E-mail marketing, please visit the following link: www.you-reviewit.com

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How Top Management Uses Blogs To Increase Business

How Top Management Uses Blogs To Increase Business by Danny Wirken -

Top management executives at corporate giants like Sun Microsystems, Boeing Commercial Airplanes, General Motors and Hewlett-Packard have ventured into the blogging arena. What is prompting these busy executives to take time out form their hectic schedules to join in the conversations in the blogosphere? Simple, it is the desire to promote a new atmosphere of openness with employees, shareholders, customers, prospects and the general public in the process not only increasing business but, more so, giving a human voice to the company.

Bosses – Why Blog?

"What began as an experiment has become an important means of communication for GM. It has given me, personally, an opportunity to get much closer with you, the public." These are the words of General Motors vice chairman Bob Lutz. The blogosphere, the press, and most of GM's constituents are tuned into his blog which gets more than 5,000 visits and 13,000 page views a day.

In its simplest terms, a blog can be an online and very public journal. It is an effective medium used by top management to communicate directly to its market segment, business associates, stockholders and employees. Blogs serve as channels for management to explain to these people that the directions and actions and views that management is taking are in the best interests of all parties concerned. Through a blog, the CEO or any high level executive has the opportunity to converse with his target audience on a regular basis. The executive is in a unique position to set the agenda, steer the discussion and shape the views and opinions. In a way, top management executives would seem to be the logical persons to blog in behalf of the company. Nobody can represent a company and a product or service brand better than top executives especially the CEO. They are in a good position to comment on certain issues.

Blogging provides management with a fast and cost-effective means of conducting two-way communications with the company's audience. Management and customers, industry peers or the public all have the opportunity to respond either in the comment box or their very own blogs. Management wants to find out how the public views the company so it can improve its products or services. Listening and engaging the blogging community can turn out to be a highly effective way of discovering what your targeted audience thinks about your company. Top management can use feedbacks, good and bad, to their advantage. These feedbacks are used to improve products or services and systems. The immediate and open communication achieved thru blogging can enable a company to gain a high position in its industry. Corporate executive blogs also provide a fast and direct method of managing research on customer experiences, company perception, commentaries on policies and agenda.

Unfavorable comments are not filtered out. Management evaluates these inputs and responds accordingly. GM vice chairman Bob Lutz emphasized it is extremely important to run the bad with the good comments or else credibility will suffer. In the blogosphere, credibility counts the most. Once it is gone, the blog is useless. Filtering out the unsavory remarks takes away the essence of a real conversation. It completely eliminates the likelihood of any wrong perception about your product or service being corrected.

As a whole, top management executives use blogs to help generate sales thereby increasing business. Blogs help them develop a human voice that customers, prospects, shareholders, industry peers, employees and the general public can relate. Giving a human voice to the company is significant as people basically do business out of relationships as they do out of prices and benefits. Blogging promotes a two-way communication about what is important to companies and communities – dialogue that more often than not builds a working relationship.

Effective Executive Blogs

It takes a combination of passion, personality, expertise in one's field, wit and wisdom, writing proficiency to make an executive blog worth reading. An executive blog is not just a summary of company press releases. For a blog to be efficient, avoid having posts that read like a press release. Blogging is more informal and thus easier to bring readers into the conversation. Executive bloggers are advised to get personal while taking into consideration that a certain level of propriety is necessary.

Blogs are perfect for executives in as much as the focal point is on a subject matter that are an expert. An effective blog allows the executive to deal with business concerns and expound on major industry or company issues. For an executive blog to be successful, it should at all times reflect the conviction and voice of the executive, not the PR or legal department. This can be quite difficult as an executive blogger has added responsibilities to watch what he says, keeping in mind securities, disclosure rules. The best executive blog is one written by the executive himself. It is hard to be transparent when another blogger is posting opinions on industry or company trends that he has nothing to do with.

An effective blog uses short but concise and periodic entries rather than long and boring white papers. In fact, some of the outstanding blogs are those that have only one or two sentences with links directing readers to related articles.

A good executive blogger just focuses on two or three vital points. It is then scanned and proofread by a blog-savvy staff member. He also should organize the content of his blog. Arranging the corporate and industry issues he plans to tackle over time is recommended to build cohesiveness. Categorizing entries with relevant keywords can result in higher search engine ranking. New entries should be posted regularly, at least two to three times a week. There is nothing worse than visiting a blog that has not been updated.

Some executives hire the services of public relation firms to draw up blog strategies and at times to help them maintain the technical side of blogging. Others have in-house communications staff to handle logistics for them. Some executives write entries on their BlackBerrys or e-mail them. More importantly, executives claim they write their own blog personally with the slightest or no editing from the public relations or communications department.

Finally, to earn credibility in the blogosphere, an executive blogger should also take comments, favorable or not with a grain of salt. It also means owning up to bad news about the company. As Seth Godin, marketing guru and best-selling author emphasizes, an executive blog works best when it is based on candor, urgency, timeliness, pithiness, controversy and utility,

With the deluge of readers visiting blogs, expect more top management executives blogging to increase business.

http://www.theinternetone.net

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Songs About Cats or are they?

Songs About Cats (or are they?) by Larry Chamberlain

Perhaps the most famous Cat Song is The Siamese Cat Song recorded by Peggy Lee. The song is from the Walt Disney 1955 classic 'The Lady and The Tramp', an animated film about a classy Cocker Spaniel named Lady who falls for Tramp a scamp of a mongrel. The song however is about two arrogant cats, Si and Am, who have given Siamese cats a bad name ever since.

The Siamese Cat Song was penned by Lee along with Sonny Burke and over the years has also been recorded by Freddie and The Dreamers, Mitch Miller, Dave Stewart and Barbara Gaskin, Haylie Duff, and Bobby McFerrin. 'We are Siamese if you please, We are Siamese if you don't please.'


Both The Turtles and Petula Clark stepped into recording studios to make very different versions of The Cat in the Window, a song that compares a cat trying to get out of a window with the singer wanting to fly away. 'There's a cat in the window, and he's watching all the birds go passing by, he'd love to fly out the window, go where the wind goes, and so would I.'

Who can forget the Muppets recording of The Cat Came Back, a song about a kitty that just kept finding its way back no matter how far it was taken from home. 'But the cat came back, she wouldn't stay away, she was sitting on the porch the very next day.'

In 1950 folks were flooding into record stores and asking for I Tawt I Taw a Puddy Tat. Mel Blanc recorded the song, written by Alan Livingston, Billy May and Warren Foster, about the cartoon cat and canary duo Sylvester and Tweety. 'I tawt I taw a puddy tat a creeping up on me, I did I taw a puddy tat as plain as he could be.'

The Rooftop Singers followed up their 1963 number one hit Walk Right In, with Tom Cat a ditty about 'Ringtail Tom' who liked to go 'strutting round the town' 'And when he steps out all the other cats in the neighborhood they begin to shout.' Fast forward to 1981 and the Stray Cats record a musically different song but with a very similar theme, the rockabilly Stray Cat Strut. 'Stray cat strut, I'm a ladies' cat, a feline Casanova, hey man, that's where it's at, get a shoe thrown at me from a mean old man, get my dinner from a garbage can.'

Norma Tanega apparently owned a cat that she named 'Dog' and liked to take that cat for walks, hence her 1966 hit Walking My Cat Named Dog, which does seem to be about her real life experience of strolling around town with her pet feline.

Most songs though that include the word Cat in the tile, are not truly about cats at all. A great example is the fine song, Cats in the Cradle by Harry Chapin. No cats make an appearance in this song; instead the lyrics contain a very chilling message that every dad should pay heed too.

Bent Fabric, real name Bent Fabricius-Bjerre, had a hit in 1962 with Alley Cat, but this was an instrumental recording so it's not a song about cats. Instrumental too was Aaron Copeland's The Cat and the Mouse.

Cat People (Putting Out Fire) by David Bowie was recorded for the 1982 remake of the film Cat People. Great dark and menacing feel to the song but the words have no relationship to cats.

The cat in The Cat Crept In, recorded by Mud was actually a girl, as was the cat featured in The Rolling Stones' Stray Cat Blues, this one with exceedingly sharp claws.

They Call Her the Cat, by Elton John is about, well it's not about cats! Neither is Honky Cat, another Elton tune, that one is about a country boy moving to live life in the city.

Three Cool Cats, is a song that was first recorded by the Coasters in 1958 and covered by The Beatles in 1962 (but not released until 1995.) Of course this song is not about cats, but about three teenage boys and three teenage girls. The Beatles also recorded Little Willie John's Leave My Kitten Alone, no surprise to find that the song is not about a kitten.

U2 recorded a song titled An Cat Dubh, which apparently means The Black Cat in Gaelic, no cat in the song though, black or otherwise.

No cats are in Year of the Cat by Al Stewart, Cat Scratch Fever by Ted Nugent,
The Lovecats by The Cure or in Cool for Cats by Squeeze. Who can say what The Cat's In the Well by Bob Dylan is about?

There must be countless other songs that have the words Cat, or Cats, in the title but are not actually about our feline friends. No doubt there are more songs that are about cats than those listed on this page, but those songs sadly seem few and far between.

But wait . . . wasn't there a stage musical all about cats. Cats, the musical by
Andrew Lloyd Webber, was first shown in London, England in 1981. Based upon T. S. Eliot's Old Possum's Book of Practical Cats the show features song after song about . . . Old Gumbie, Grizabella, Mungojerrie And Rumpelteazer, Skimbleshanks, Old Deuteronomy, Gus, Macavity, and Mr. Mistoffelees. All of these characters are, of course, . . . Cats.

Please feel free to use this article on your cat or pet related web site or in your ezine. Please keep it intact including this resource box, (you may make minor formatting alterations,) and keep all links as hyperlinks. Thank you. Cat Art and all things Cat
Great Pictures of Cats

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What is Software Piracy?



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What is software piracy?

There are several kinds of software piracy. The bottom line is when software is pirated, the developer does not receive compensation for their work.

Effects of Software Piracy

When software is pirated, consumers, software developers, and resellers are harmed. Software piracy increases the risk consumer's computers will be corrupted by defective software and infected with viruses. Those who provide defective and illegal software do not tend to provide sales and technical support. Pirated software usually has inadequate documentation, which prevents consumers from enjoying the full benefits of the software package. In addition, consumers are unable to take advantage of technical support and product upgrades, which are typically available to legitimate registered users of the software. Pirated software can cost consumers lost time and more money.

Developers lose revenue from pirated software, from current products as well as from future programs. When software is sold most developers invest a portion of the revenue into future development and better software packages. When software is pirated, software developers lose revenue from the sale of their products, which hinders development of new software and stifles the growth of the software company.

Kinds of Piracy

End User Piracy -

Using multiple copies of a single software package on several different systems or distributing registered or licensed copies of software to others. Another common form of end user piracy is when a cracked version of the software is used. Hacking into the software and disabling the copy protection, or illegally generating key codes that unlocks the trial version making the software a registered version creates a cracked version.

Reseller Piracy -

Reseller piracy occurs when an unscrupulous reseller distributes multiple copies of a single software package to different customers; this includes preloading systems with software without providing original manuals & diskettes. Reseller piracy also occurs when resellers knowingly sell counterfeit versions of software to unsuspecting customers.

Indications of reseller piracy are multiple users with the same serial number, lack of original documentation or an incomplete set, and non-matching documentation.

Trademark/Trade Name Infringement

Infringement occurs when an individual or dealer claims to be authorized either as a technician, support provider or reseller, or is improperly using a trademark or trade name.

BBS/Internet Piracy -

BBS/ Internet Piracy occurs when there is an electronic transfer of copyrighted software. If system operators and/or users upload or download copyrighted software and materials onto or from bulletin boards or the Internet for others to copy and use without the proper license. Often hackers will distribute or sell the hacked software or cracked keys. The developer does not receive any money for the software the hacker distributed. This is an infringement on the developer's copyright.

Another technique used by software pirates is to illegally obtain a registered copy of software. Pirates purchase the software once and use it on multiple computers. Purchasing software with a stolen credit card is another form of software piracy. Unfortunately there are many kinds of software piracy that has hampered the software industry.

These types of software piracy have hampered the software industry. For the software industry to prosper and further develop useful software for consumers please support and pay for software. This results in better software for all.

To Report Piracy :

Software Information Industry Association



About the author:
Sharon Housley manages marketing for NotePage, Inc. http://www.notepage.net a company specializing in alphanumeric paging, SMS and wireless messaging software solutions. Other sites by Sharon can be found at

www.softwaremarketingresource.com