Advertising means communicating to consumers about a firm's product or service.there are various modes of advertising.but the very fact is that it is only through advertisement a customer can know about a firms product. Advertising is a communication whose purpose is to inform potential customers about products and services and how to obtain and use them. Many advertisements are also designed to generate increased consumption of those products and services through the creation and reinforcement of brand image and brand loyalty. For these purposes advertisements often contain both factual information and persuasive messages. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, video games, the Internet, and billboards. Advertising is often placed by an advertising agency on behalf of a company.
advertisement direct -to- consumer advertising option. Businesses that continue to advertise regardless of economic times have a competitive advantage over businesses that trim their ad budgets. .a study conducted by Yankelovich Partners and harris reveals that More than 85% of business executives believe that advt. Is crucial in a down economy. Advt. Make a positive thinking among people.children are more influenced by advt. Advt.during all economic times has a great impact .because advt. Is medium of communication.
According to stuert britt "Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does."
Advt. Must have a local attractions for visitors and residents.advt. must be in an easily understandable manner.because the customers may be literate or illiterate.so an advt.must have the ability to induce the customers to buy your product.it s not the customers duty to remember about the firm.but it is the duty of a firm to make sure that they don't have the chance to forget you. With the help of advt. We can make a good market share.because the market share depends upon the volume of consumers.
Advertising benefits are unlimited.some of them are high glossary cover , increase in no. of consumers, large market share,good customer service,longevity etc… high glossary cover means that the area of operation of the firm.advt. pave a path to increase the no. of consumers.because it is through advt. a customer can know about a firms product. So it is very difficult to sustain without advertisement. Advt.is the indirect intermediary between the firm and consumer. A rise in no of consumers lead to a large market share.a large market share means high profit.after sale service is also a good mean of customer service. Advt. Lso promotes direct distribution. For eg. Now 30000 copies of RAAS magazines are distributed on a monthly basis to selected households of high income families and targeted business within Temecula & Murrieta, Local Charities
Some defects of advertising are Advertisers may try to minimize information about or from consumer groups, consumer-controlled purchasing initiatives (as joint purchase systems), or consumer-controlled quality information systems Any negative information on a company or its products or operations often results in pressures from the company to withdraw such information lines, threatening to cut their ads. This behavior makes the editors of the media self-censor content that might upset their ad payers. The bigger the companies are, the bigger their relation becomes, maximizing control over a single piece of information.
